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ITV Studios to Manage EU Licensing for Cut the Rope |
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ITV Studios Global Entertainment has been appointed as licensing agent across all countries in the European Union for ZeptoLab's app game, Cut The Rope.
ZeptoLab has already begun to expand the franchise well beyond gaming. Now it plans to take Om Nom and his colorful and fun world of graphics, slogans, characters, and symbols into the European licensing arena. The first phase of the licensing campaign will target the game's core fans, ranging in age from 8 to 24, and will focus on apparel, gifting, publishing, and mobile and games accessories. There is also a growing fan base among younger players, for whom the franchise will expand into many other categories in the second phase of the licensing campaign. A comprehensive marketing and PR campaign is planned across digital, visual, and print media.
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Studio Licensing to Represent Peppa Pig |
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Licensing agency Studio Licensing, Inc. has signed on to represent the preschool animated series Peppa Pig for licensing and merchandising in Canada. This property, licensed by Entertainment One Family, is the No. 1 preschool franchise in the UK and continues to gather international momentum with a broadcast presence in more than 180 countries. Studio Licensing is preparing to launch an extensive consumer products program next year.
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Licensed Toy Sales See Q1 Growth |
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According to market research company The NPD Group, U.S. first quarter (Q1) 2012 licensed toy sales grew by 1 percent and added one share point of total toy industry revenue. The top five traditional toy licenses for Q1 were (in alphabetical order) Cars: The Movie, Disney Princess, Star Wars, Thomas and Friends, and Toy Story, each generating anywhere from 3 percent to 10 percent of total licensed product sales. The first quarter's top five growth licenses were (in alphabetical order) Angry Birds, Cars: The Movie, Hello Kitty & Friends, Pirates of the Caribbean, and Star Wars.
"The average retail selling price of a licensed toy was nearly 50 percent larger than that of unlicensed toys in the first quarter, showing the premium a toy can generate by being associated with a child's favorite character or property," says Anita Frazier, industry analyst, The NPD Group.
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Paul Frank to Launch Small Paul Collection Exclusively at Babies "R" Us |
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Paul Frank is partnering with Babies "R" Us to launch Small Paul designs that will be available exclusively at Babies "R" Us stores nationwide beginning May 23. Parents can now outfit tots in Small Paul apparel and accessories, available in sizes 0-5T. The line also includes Small Paul-branded bags, backpacks, footwear, and hosiery, as well as Julius plush.
Paul Frank's Small Paul merchandise will be showcased in a dedicated shop in Babies "R" Us stores nationwide through July.
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Sanrio to Launch Infant and Toddler Line with Barefoot Dreams |
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Sanrio has signed a licensing agreement with Malibu, Calif.-based Barefoot Dreams to produce a collection of high-end infant and toddler apparel. The agreement is effective immediately.
The collection includes a full range of Barefoot Dreams trademark Cozychic apparel. Cozychic is a signature knit that, unlike other chenille, is wash-and-dry friendly. Barefoot Dreams has combined Cozychic with satin Hello Kitty embroidery patches to create a memorable line of pink and white apparel, including hoodies, cardigans, and hats, as well as blankets. There will be velboa and cotton hooded towel sets, soft jersey "take-me-home" sets, and plush nap-to-go pillow and blanket sets. Products will be available at department stores, specialty stores, and www.barefootdreams.com nationwide this spring/summer. It will also be available at www.sanrio.com.
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Acme Studio Presents Third Installment of the Beatles Collection |
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Acme Studio has announced the third installment of the Beatles Collection, the result of a licensing agreement with Apple Corps, Ltd., brokered by Live Nation Merchandise, The Beatles' North American licensing agent. Prior to any images being released to the marketplace, Acme had already pre-sold out of nearly the entire three-year collection.
Throughout the course of its timed releases, the collection will introduce nine individually numbered limited-edition pens commemorating each year that the Beatles were together, beginning with 1962. Two pens will be released every six months, with edition numbering that matches the year depicted on the pen (e.g. 1,962 pieces will be available for 1962).
For each of the 13 UK albums released by the Beatles, a pen and card case set packaged within miniature album covers will be introduced in editions of 1,000 pieces each. "Revolver," "Sgt. Pepper's Lonely Hearts Club Band," and "Magical Mystery Tour" will be featured in this installment. The first set introduced included "Please Please Me," followed by "With the Beatles" and "A Hard Day's Night." Three of the 13 total sets will be released every six months.
Finally, the "Singles" eyeglass case will be presented, featuring a collage of some of the most interesting and exciting singles covers that were done during the Beatles' career.
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Moxie & Company Names Properties Open for Licensing |
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Moxie & Company has several properties available for licensing, including Haywire Group, an inventor group with games, which is available for publishing, interactive, digital, toys, apparel, accessories, consumer promotions, and apps.
The Collected Works of Nancy Tillman, a collection of best-selling books from author and illustrator Nancy Tillman, is available for licensed infant and toddler apparel and accessories, baby gear, home furnishings, room décor, plush, apparel, collectible keepsake gifts, personal care, tabletop, stationery, and promotions.
Pretty Penny, star of a book series tackling financial basics, is available for financial literacy products, digital/interactive, apps, dolls, activity sets, fashion accessories, and promotions.
New York City's Grand Central turns 100 next year, and the Grand Central Terminal Centennial is available for licensed commemorative and collectible gifts, stationery, home décor, furniture, home furnishings, and promotions.
The licensing contact for these properties is Laura Becker (lbecker@moxieco.com) of Moxie & Company.
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Rocket and Licensing Street Get On Board Driver Dan's Story Train |
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Driver Dan's Story Train follows a train-driving lion who enjoys reading stories while having fun with his friends. Rocket Licensing in the UK and Licensing Street in the U.S. have been appointed to take the preschool entertainment brand into a wide range of categories across the two territories.
Rocket is planning to work with all of Driver Dan's existing licensing and retail partners to maximize the brand's potential throughout 2012 and 2013. It will also boost brand awareness with strong promotional programs. Licensing Street is planning a major push for the brand at June's Licensing International Expo in Las Vegas, where the company will introduce Driver Dan and his friends to potential new U.S. licensees.
Driver Dan's Story Train has already established a number of strong partnerships. Golden Bear is the master toy licensee with a strong range of product available. The Macmillan Campbell Books imprint has produced a range of books for the English language market, and Universal is the DVD partner in the UK market where two DVDs have been launched at retail.
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Sakar International Unveils Marvel's The Avengers Products |
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Sakar International has launched a line of consumer electronics products and accessories to commemorate Marvel Studio's release of Marvel's The Avengers. The products range from digital cameras with and without preview screens, a digital music player with a variety of superhero-depicting faceplates, LED headlights, night vision goggles, clock radio, walkie talkies, iPhone ear buds, twin speakers, a CD boom box, mouse pads, and laptop sleeves. The products are currently available at Toys "R" Us nationwide.
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Moose Toys Expands Trash Pack Line |
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Moose Toys has signed on several licensees for the Trash Pack-licensed merchandise program in the U.S. market. The new deals, brokered by The Licensing Shop, Inc., include Pressman Toys with U.S. and Canadian rights for board games and puzzles; Accessory Innovations with U.S. rights for back packs, bags, hosiery, cold weather accessories, lunch bags, and headwear; Mad Engine with U.S. rights for T-shirts and fashion tops; and Bulls I Toys with U.S. and Canadian rights for impulse novelty toys.
In addition to expanding its list of licensees, Moose Toys will expand the Trash Pack line this year to include apparel, publishing, backpacks, and more.
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HDXRF Lead Detection Method to Be Demonstrated at Licensing Show |
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TÜV Rheinland and XOS will team up to demonstrate the benefits of High-Definition X-ray Fluorescence (HDXRF) to test consumer products for lead and other regulated elements at the Licensing International Expo at booth No. 5083.
Manufacturers and retailers of toys and children's products; jewelry and accessories; cosmetics; art materials, apparel and textiles; costumes and accessories; food; and chemicals will benefit by attending the educational demonstrations showing how products are tested and why the HDXRF methodology for lead detection is faster and more cost-effective than other methods.
The HDXRF methodology-not to be confused with the traditional XRF handheld scanners-was approved by the Consumer Product Safety Commission (CPSC) for lead detection in March 2011. Manufactured by XOS, HDXRF complies with ASTM F2853 and F2617 standards, and allows for rapid and precise screening and quantification of toxic elements. It offers a level of detail that goes beyond just pass/fail, as opposed to the wet chemistry or the non-HD XRF technology. Some of its benefits, which will be demonstrated at the expo, include improved turnaround time, non-destructive testing, reduced number of required samples, reduced sample size (spot size as small as one millimeter in diameter), and high-level of accuracy (single-digit parts-per-million levels).
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Licensing Management Signs International Deals |
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Licensing Management International (LMI) has signed a new deal with Fashion UK for Elvisly Yours boys' T-shirts, which will be supplied to Next stores throughout the UK. It is in discussions to expand this range into girls' apparel as well.
For the British Motor Heritage brand, Hornby Hobbies will launch an MGB and an MGB 50th Anniversary die-cast model of a scale 1:43, as part of a worldwide deal. Peter Black Footwear and Accessories, Ltd. will produce British Motor Heritage MGB 50th Anniversary men's accessories for the UK and Eire. Microsoft has extended its series of Forza car racing games, and is now in the process of developing Forza Motorsport 4. It has signed a deal to include usage of the Austin-Healey 3000 and MGA classic vehicle. Worldwide rights to British Motor Heritage are available through LMI.
LMI has signed Local Boyz to produce America's Legacy men's T-shirts in the UK; Manifatture Basanisi for Mortons Media Group T-shirts and sweatshirts in Italy, using imagery from the Mark Wernham Collection held at Mortons Archive; and Hallotex for 7UP women's apparel worldwide. LMI has also signed licensees for Maurer's Celebrity Icons: GK Fashions for women's T-shirts in the UK; and Poetic Gems for T-shirts and sweatshirts in the UK, Eire, Australia/New Zealand, and South Africa.
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Warner Bros. Signs Dynamic Forces for Branded Toasters |
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Dynamic Forces has signed with Warner Bros. Consumer Products for a line of collector toasters. The new toaster collection will showcase iconic imagery featuring Warner Bros.' properties ranging from classic movies to hit television series. The license includes The Wizard of Oz, A Christmas Story, Where the Wild Things Are, The Goonies, Gremlins, Little Shop of Horrors, Watchmen, Friday the 13th, A Nightmare on Elm Street, Mad Magazine, and Friends. The first toaster is scheduled to be on sale in September.
These collector toasters will imprint iconic images from Warner Bros. films and television series onto slices of bread. The toaster design has a glossy black finish featuring the logo from the film or television series.
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American Greetings Renews Care Bears License with Paragon Premiums |
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American Greetings Properties (AGP), the outbound licensing division of American Greetings Corporation, and licensing agent Medialink have renewed a partnership with Paragon Premiums for Care Bears promotional items in Malaysia. Paragon Premiums will produce Care Bears stationery holders, art cards, puzzles, and toy books, which are provided by an airline carrier to all young passengers on long-distance flights. This also expands a current partnership with Paragon Premiums for Care Bears toiletry pouches, which are distributed by Summit, a baby goods company in Malaysia.
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LMCA Names New Manager of Brand Licensing in Asia |
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Leveraged Marketing Corporation of America (LMCA) has named Simon Wang as LMCA Asia's manager of brand licensing. Wang will be responsible for developing new Asian licensing partnerships on behalf of LMCA clients, including Westinghouse, Sears Holdings (Kenmore, Craftsman, and DieHard brands), AT&T, Forbes, and others. He will be based in LMCA Asia's Shanghai office.
Prior to joining LMCA, Simon served as the assistant general manager of the OEM & Private Brand Product Development Center at Suning Appliance Co Ltd., China's largest home appliance and consumer electronics retailer. Simon was responsible for licensing brands for many appliance and electronics categories. In addition to identifying brands and structuring and negotiating licenses, he also oversaw and directed product design, quality control, and brand promotion.
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Comic Images Inks Licensing Deal with Vamplet |
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Comic Images, the manufacturer of Star Wars, Marvel, and Moshi Monsters plush, has signed a licensing agreement with Vamplet, LLC to produce a full line of designer plush characters from The Nightmare Nursery of Gloomvania. The line will feature a cast of fashionable un-human babies and their pets, including vampires, zombies, and werewolves wearing stylish diapers and trendy hair accessories.
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UMB CardPartner to Offer Kiss Army Credit Card |
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Kiss and UMB CardPartner have joined forces to launch a Kiss Army Visa Platinum Rewards credit card. The Kiss Army Visa Platinum Rewards card offers qualified cardholders exceptional benefits including no annual fee, a low APR, and reward points for shopping at participating merchants.
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The Jungle Book Animated Series Airs on Rai Yoyo |
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The animated series Jungle Book airs on Rai Yoyo from Monday to Sunday. Planeta Junior Italia has signed an agreement with DQ Entertainment, which produced the 3-D CGI animated series, Jungle Book, for kids ages 6-9.
Jungle Book showcases the extraordinary adventures of Mowgli and his friends in a fun and adventurous animated series that shows the protagonist grow and learn to live in the dangerous jungle.
Planeta Junior manages all categories of licensing, including publishing, apparel, back to school, toys, gifts, albums and stickers, and many others for the territories Italy, Greece, and Cyprus. The products will be in market beginning this year.
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Game Pill to Create Interactive Game for Almost Naked Animals |
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Game developer Game Pill is creating a new side-scrolling adventure game based on the international children's animated comedy series Almost Naked Animals, produced and distributed by 9 Story Entertainment.
Almost Naked Animals features an oddly lovable assortment of free-spirited animals in their underwear running a beach-front hotel like kids at a summer camp-doing their best to make each day more fun than the last.
The platform game will give players the chance to become part of the crazy world of Almost Naked Animals by choosing one of the quirky characters to run their very own tropical hotel and compete to become the best hotel on the strip. With unexpected twists and turns, the Almost Naked Animals game is designed to bring the wackiness of the TV series to the gaming world for kids of all ages.
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Johnsonville Sausage Partners with Monogram Food Solutions |
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Johnsonville Sausage has licensed Monogram Food Solutions to produce various ready-to-eat meat snacks. Through this agreement, Monogram will produce and market Johnsonville Deli Bites, Bacon Jerky, and other innovative meat snacks.
Monogram will soon begin producing Johnsonville Deli Bites, available in original, salami, and beef varieties, as well as Applewood Smoked Bacon Jerky. These products are expected to hit retail and convenience store shelves nationwide this summer. Additional meat snack offerings are being developed and are expected to launch in the future.
This partnership was developed through The Joester Loria Group, a full-service licensing and marketing agency.
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Mezco Toyz to Release Domo Collectibles |
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Big Tent Entertainment and Mezco Toyz have signed a licensing agreement for a new line of collectibles featuring the character Domo. The new line will include bobbleheads, clip-on figures, action figures, and wind-up walking toys. The new Domo collectibles will be available at specialty stores later this year.
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Hello Kitty Supports Hellosmile Project |
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The United Nations Population Fund (UNFPA), in partnership with Tokyo FM Radio, Sanrio, and others, has launched the Hellosmile campaign in the U.S. The campaign aims to raise awareness of cervical cancer and promotes efforts to prevent it. UNFPA has also partnered with clothing store UNIQLO, which will donate a portion of its proceeds from Hello Kitty merchandise to UNFPA's work with reproductive health and cervical cancer treatment.
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EMPLOYMENT SECTION
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A feature of the Total Licensing Weekly Report is the
Employment section - this includes 'Jobs Available' and
'Jobs Wanted'. So if you have a position in your company
that needs to be filled, or you yourself are looking for
employment opportunities, don't hesitate to send your
information to:
Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com
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Merchandising & Promotions Rights Manager |
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Based in Genval (next to Brussels), IMPS is the worldwide licensor of the Smurfs. The company now seeks a Merchandising & Promotions Rights Manager.
The post is to be filled immediately.
If interested please send your CV and Letter of Motivation by e-mail to hr@smurf.com
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Business Professional Available for Opportunities |
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Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.
He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.
For further information and full CV, please contact: Phone (516) 318-2354 / E-mail tamayo.paul@gmail.com.
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Trilingual Licensing Professional |
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Petrus Horemans is a trilingual (Dutch-French-English) Belgian professional and has over 20 years in creative & brand licensing, partnership, co-branding- and line extension of character merchandising of IP rights.
He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.
To contact: petrus.horemans@hotmail.be
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License Creative Manager Available for New Opportunities |
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David Dennett is an award-winning License Creative Manager.
With over 15 years commercial experience working within the world of FMCG on leading brands, and licenses, specializing in gift & stationery. He has worked with The Walt Disney Company, Hasbro, Mattel, 20th Century Fox, Warner Brothers, BBC, Lucas Films, and Hit Entertainment, among others, and has in-depth knowledge of the licensing industry, and various production processes.
He is looking for new opportunities in the licensing industry for permanent or freelance contracts with licensors or licensees.
To contact: dennett7@btinternet.com & david.ddesign@googlemail.com.
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Licensing/Marketing Professional Available for New Opportunities |
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Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.
He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.
To contact: banthony1991@hotmail.com.
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