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Coinciding with this move, eOne introduced a new brand identity that will now be used across all of its Entertainment and Distribution operations. As such, the Film, Television, Music and Distribution operations will now operate under the 'Entertainment One' banner, incorporating the new logo and adopting the following names:

• E1 Entertainment   →   Entertainment One (eOne)
• E1 Television         →   Entertainment One Television (eOne Television)
• E1 Film                 →   Entertainment One Film (eOne Film)
• E1 Music               →   Entertainment One Music (eOne Music)
• E1 Distribution       →   Entertainment One Distribution (eOne Distribution)

The agreement, brokered by licensing agent Striker Entertainment, includes action figures, accessories, play sets, role play, youth electronics, novelties, games and puzzles, and Halloween costumes.

The agreement, brokered by licensing agent Striker Entertainment, includes action figures, accessories, play sets, role play, youth electronics, novelties, games and puzzles, and Halloween costumes.

JAKKS will launch the Real Steel product line in fall 2011 to coincide with the film's November 2011 release.

Nickelodeon's shows and characters will come to life with more than 14 attractions covering an area of 24281 square metres at Pleasure Beach. Construction on 'Nickelodeon Land' will begin this autumn and the grand opening is scheduled for April of 2011.

"Pleasure Beach is a first-class amusement park and popular destination for families in the U.K." said Gerald Raines, Senior Director, Nickelodeon Theme Parks and Attractions. "This is an ideal location for Nickelodeon and a great opportunity to expand our global presence. We look forward to offering Pleasure Beach patrons experiences that are unique to Nickelodeon and based on fan favourites like SpongeBob SquarePants and Dora the Explorer."

Under the terms of the agreement, Nickelodeon will bring its characters, interactive shows, and signature green slime to Pleasure Beach. 'Nickelodeon Land' also will feature new rides, attractions, retail shops, games and food service establishments themed with Nickelodeon's hit properties, including: SpongeBob SquarePants, Dora the Explorer, Fairly Odd Parents and Avatar: The Last Airbender.

The product line will consist of classic chess and checker sets with gargoyle components, traditional cribbage, liar's dice, dominoes, card sets, an authentic trivia game, and both jigsaw and pop-out puzzles.

The brand has been recognised as Toy of the Year in the United States, United Kingdom, and Australia, and Colin Lisle, Managing Partner of Lisle International Licensing, commented: "Zhu Zhu Pets is already a world-wide smash-hit in the toy sector and we are looking to replicate that success in the field of licensing. Stella Projects has an unparalleled reputation in Australia and this appointment ensures that we have very strong representation in this key territory."

Grahame Grassby, Managing Director of Stella Projects added: "Stella Projects is honoured to be representing ZhuZhu Pets in Australia and New Zealand. It is so exciting to be part of such a huge global phenomenon and already our territory is a buzz with the success of the ZhuZhu Pets.

MarVista Entertainment will be handling global sales for the entire Power Rangers library, which includes more than 700 episodes produced over 17 years, as well as 20 new episodes for the upcoming 18th season slated to debut on Nickelodeon and Nicktoons next year.

The research, carried out with children and mums, showed that the books were endorsed by parents but needed to be adapted to keep them relevant for today's readers. Editing, however, has been kept to a minimum to ensure that Enid Blyton's stories remains intact.

Anne McNeil, publishing director of Hodder Children's Books said; "Blyton was passionate in her advocacy of child literacy, and in ensuring that her Famous Five books continue to appeal to today's generation of young readers, we hope we are upholding her legacy to get as many children to read as possible."

Esra Cafer, vice president of brand management and marketing at Chorion, added; "Mums told us that they wanted their children to enjoy Blyton as much as they had, but they felt that the language and look of the books were no longer relevant. We put that into research and children said the same thing.

Blyton did what she did to get kids to read, so we feel duty-bound to take that legacy on board. So, we've focused on revising the dialogue to ensure the characters are ones that today's children can relate to - just as readers were able to in Blyton's day."

Stan Lee Comics, based on new and original creations from Lee, will be published across print and digital formats. Stan Lee Comics will also produce related animated and live action entertainment, including webisodes and games.

The new creations by Lee will be licensed and merchandised globally, in the toy, video game, publishing, and apparel categories.

The company has secured a deal with Lemon, its Live Show partner, to develop talking alarm clocks under a new brand called As Tuas Musicas. LazyTown will have a Sportacus and Stephanie singing and talking alarm clock under this brand, which will be on the market from October this year.

In Benelux, LazyTown have recently signed a DVD deal with Just Bridge Entertainment. The first releases, Volumes 1 & 2 are planned for 12th October.

In a unanimous decision, Chief Judge Alex Kozinski spoke on behalf of the panel saying that "it is not equitable to transfer this billion dollar brand-the value of which is overwhelmingly the results of MGA's legitimate efforts," to Mattel. The 24-page opinion stated: "It's likely that a significant portion-if not all-of the jury verdict and damage award should be vacated."

MGA founder Isaac Larian said the company will re-launch a new line of Bratz products in August, as well as release new Moxie Girlz, Moxie Teenz, Bitty Buttons, and BFC, Ink products.

With over 5,000 products entered, participation was at a high. Over 60 retail buyers formed the judging panel. There is also the addition of new award, Best Licensed Marketing Communications Award.

The Licensing Awards, now in their fifth year, are owned and organised by The Licensing Source Book, part of Max Publishing.

For a complete list of finalists, please visit: www.thelicensingawards.co.uk/finalists2010

Star Trek licensees include Genki Wear, Hallmark, IDW, Rubie's Costume Co., and Lightspeed Fine Art.

For CSI, Titan has introduced assorted new products including books and magazines and distributed bookmarks on the show floor.

For The Twilight Zone, Bif Bang Pow! has unveiled new bobbleheads and action figures.

The Really Horrid World Cup saw players turn international soccer coach and create their own branded team. Points were gained by building up strength, stamina and power in a selection of fun, flash games and following their chosen country's progress.

Karaoke Revolution Glee, the first Glee video game, will be released this fall for the Wii.

India has become a focal point for many international brands, which are entering this lucrative market though various arrangements.

Bradford Licensing and Franchise India collectively plan to complement as well as capitalize on each other's core competencies for developing the brand licensing market in India.

JTMG will handle all licensing and merchandising campaigns for the brand.

Waybuloo Time For Yogo will be released digitally on August 9, 2010 and will be available to download from all digital 'stores'. An accompanying music video has been created for iTunes / Mobile along with an exclusive Yogo instruction booklet, which will showcase the poses that appear in the music video.

Written and composed by the Waybuloo series composer, James Burrell, Brighter Day Music Limited, the single will be followed up with a digital / CD album release on September 6, 2010.

Jerry Leigh will offer Betty White apparel for men and women at all tiers of distribution. This limited edition collection will include T-shirts as well as HoodieBuddie with HB3 Technology styles.

HoodieBuddie with HB3 Technology has patent pending technology incorporated into its design, featuring machine-washable earbuds and an input jack in the pocket.

The collection will be available at retailers beginning in August, as well as on the official HoodieBuddie e-commerce site.

The temporary shop situated at the entrance of the park the classic t-shirts, bags and plushes and also swimwear, accessories, home decorations, products for the kitchen and bathroom along with a wide range of other exclusive products, as set golf or snowboards all strictly branded Hello Kitty. Many licensees have placed their products in the shop.

Initial products will include infant and youth full-bodied Halloween costumes, hooded fashion tops, towels, bathrobes, sleepwear, and rainwear.

Sesame Square in Nigeria has welcomed Zobi to the family, with Sesame Square to premiere later on this year.

Sesame Square will be hosted by Kami, a girl Muppet who is HIV-positive, and Zobi, a furry blue boy Muppet who is energetic.

Together, Kami and Zobi will welcome viewers to each episode, and will be seen in several segments throughout the half-hour including 'Word of the Day' segments filmed in cities across the country and featuring Nigerian children interacting with the Muppets of Sesame Square. Each half-hour block will also present Sesame Street formats known to children worldwide.

Products for everyday use include stainless steel water bottles, travel mugs, and tin totes. In the stationery category, Vandor is offering sticky notes in novel designs, featuring some of the company's popular licensed characters.

The summer launch also includes a smaller-sized version of the eco-friendly tote bag, which was introduced earlier this year. New luggage tags showcase a myriad of pop culture legends, while a variety of new tin retro signs feature humorous sayings.

Coffin Ale, Dracula's Desire, and the IPA Curse Of Frankenstein will be available in bottles and on draught from September. Each will have a label or beer pump clip illustrated with a classic film poster image from the library of Hammer House of Horror films.

The beers will make one of their first appearances at the annual Bram Stoker International Film Festival in Whitby, Yorkshire, from Thursday 14th - Sunday 17th October.

Simon & Schuster worked closely with software developer Expanded Books/Expanded Apps and Edward Packard, a creator and principal author of the Choose Your Own Adventure book series.

The appointment will see BRB manage a merchandise programme spanning all consumer product categories excluding PlayStation peripherals and PlayStation specific accessories.

The first four collectable presentations are now available at The Beatles' official online store.

The first framed presentation in the series features miniature images of all 13 of The Beatles' U.K. album cover images, matted in black and complemented with the band's official logo laser-cut into the matting.

The new site also invites visitors to join the 'What's For Lunch? Club', giving members' access to more packed lunch ideas, recipes and competitions to win cool lunchware prizes.

The convenience retailer has beefed up this year's promotion, running now through August 31, with new designs on Slurpee and Super Big Gulp cups featuring WWE Superstars.

In addition, the updated program features new products and online elements, including the opportunity to become a masked WWE Superstar.

Coming in second this weekend was the new action film Salt, starring Angelina Jolie, which has earned $36,011,243 so far.

Despicable Me moved down a spot to No. 3, also bumping The Sorcerer's Apprentice down a spot to No. 4. Disney's Toy Story 3 stayed in the No. 5 spot for another week.

PROMOTIONS

Marketing commitment, the spend requirement to market and promote products and/or licensed property; advertising requirement, the spend requirement on television, radio, and/or print advertising; and artwork if the licensee requires licensor to create unique artwork incorporating the licensed property.

PENALTIES

Late fees if the licensee is late in paying royalties; audit fees if a licensor audit discovers that licensee underpaid past royalties in excess of the agreed percentage; transfer fees if the licensee requests to transfer license rights to another company; and a replacement Style Guide if the licensee loses style guide.

It is the licensee's duty to identify those costs that are unreasonable, trivial, excessive, etc. and request their removal or reduction, but these additional costs are a necessary and ultimately beneficial part of the licensing process.

"Tip of the Week," is written by attorney Andrew Richmond, president of the Richmond Management Group, Inc. (RMG). Andy has more than 15 years of business & legal affairs experience with such companies as FOX, Hallmark, JAKKS Pacific, and Sony. Currently, as president of RMG, Andy provides his clients with business and legal affairs representation, with a focus on licensing, promotions, marketing, and related matters. Andy can be reached at andy@richmondmanagement.com.

Becky becky@totallicensing.com
or
Cherie cherie@totallicensing.com

For a complete resume and further information contact either (USA) 201-741-9292 or andrealokshin@optonline.net

Within the next fortnight she is relocating to Melbourne, Australia and is seeking available positions.

For a copy of her CV please contact her at jmsimon611@gmail.com